As someone who has been on Social Media since its infancy on MySpace almost a decade ago, I have seen many changes along the way. I still remember attending a seminar over 3 years ago and hearing the marketing guy say that Social Media was not producing any ROI for anyone. At that time I couldn’t really argue with him. Social Media has always been a great branding tool at least over the past few years. Musicians have used Myspace for years to move their music and build audiences – and today Facebook & Twitter have seen many launching into celebrity status with their own fan base. Even celebrities that aren’t involved in Social Media on a regular basis are seeing a decline in their own popularity. Being a star on Twitter today is almost as important if not more important than being a star on The Big Screen. We now have stars communicating with their fans via Twitter before the story even hits the news. There are 2 types of people on Twitter these days – those who want more followers and those who lie and say they don’t. Social Media is BIG it’s HUGE HUGE HUGE and has now really become an effective tool to stay connected, get more customers, and grow a business. But unless you are Justin Bieber it takes awhile to build up any decent size following. Did you get that last part – it takes awhile.
“The rich build networks while everyone else looks for work.” Robert Kiyosaki (Author of Rich Dad Poor Dad)
You have to look at Social Media as a networking tool. Even though getting lots of followers is very cool. It’s probably going to be more effective early on to focus more on quality vs. how many friends and followers you have. And keep in mind that people are not getting onto to Facebook to have their friends and family members Spam them to buy stuff or to promote their latest book – we have Amazon and Ebay for that. I believe that most people get onto social media to connect with their friends and their family members. And a few of us are on there to build an audience and get more business – but we are definitely in the minority. Although, I do see more and more people pushing harder these days to market online through Social Media. It’s now becoming such a powerful medium that those that ignore it will seriously hurt their business – heck they may not even have a business in years to come if they don’t jump on the bandwagon.
“Those who insert themselves into as many channels as possible look set to capture the most value. They’ll be the richest, the most successful, the most connected, capable and influential among us. We’re all publishers now, and the more we publish, the more valuable connections we’ll make.” -Pete Cashmore, Founder of Mashable
Finally, after you engage and bring value to your fan base, friends, family, and followers. You need to tread lightly with your marketing messages and follow more of an 80/20 rule. 80% fun, lifestyle, value, connection and only 20% marketing. If you can’t come up with value yourself – look for cool articles or things that are away from the mainstream media that may capture people’s attention. Think of yourself as the producer of your own TV Network. I’m sure you don’t want to see commercials constantly running on your Social Media Network – You want some newsworthy stuff, entertainment, engagement – This formula has helped me build a network of over a 100K on Facebook, Twitter, Linkedin, and Pinterest. Many of these people have become great friends, clients, customers, and even business partners. It didn’t happen overnight, but with due diligence, focus, and setting aside some time every day devoted to your social media endeavors you too can create a HUGE Network and enjoy many of the benefits that come with that.
If you are lost in the maze of Social Media and don’t know where to turn. I personally have helped many create their own networks to create new business through using Social Media Strategies, that are changing all the time. To learn more about getting some training contact me by Clicking Here